About us

Rada Frohlichstein is the owner of Rada Boutique in Melrose and Wakefield.  As an avid world traveler, her passion for fashion started when she traveled to some of the most fashion-forward places in the world, living in Paris for four years and Switzerland for two. Fueled by the inspiration of her European influences, Rada became a successful boutique owner and stylist here in America. Rada Boutique aims to make every girl a Rada Girl: women who flawlessly rock a recognizable style that is trendy, chic, and sexy.
Rada Boutique mixes European influences with American trends. We have lines from all over the world, including Spain, Canada, and many lines that are proudly made in America. We hand pick each item that enters our store and create a collection that is fashion-forward, includes all the latest trends and styles that are flattering and comfortable for all women. Our goal is to dress every woman that walks into our door in an outfit that makes them both look and feel beautiful.