Blog

Nine years ago… In a sleepy little suburb known as Wakefield, Massachusetts… One boutique owner started a trend that added a sense of joy to a holiday tradition. Rada always thinks outside the box and wants to make sure people have a good time doing something fun, unique and different. Wakefield has an event every year called the Holiday Stroll where all of Main Street is blocked off for families to come and enjoy good food, live entertainment and shop at local businesses. Nine years ago, we started showcasing our customers (in fabulous outfits, of course) as live models in...

You guys... We are totally freaking out over our new fall fashions!! They are almost too cute to be true. Don't just let us tell you, take a look for yourselves! How cute are these?! And the best news is- the fall line is amazingly priced.  This gorgeous flare-sleeved dress is only $49!! It is the perfect fall dress, by the way. The material is soft and warm, and pairs perfectly with a cute pair of boots and a scarf. We are obsessed!! Seriously, Rada Girls... You come down and see why we are so obsessed with these fall fashions, they...

Oh what a night! The Summer Stroll in Melrose was an absolute success! We danced the night away with live music playing right across the street. Inside the store, we had fabulous fashions on display, and even more fabulous discounts. Rada's summer martini recipe was also a huge success, so much so that some of our new Rada Girls got behind the counter with us to celebrate ;) We had the most phenomenal jewelry on display-two conversation pieces of the evening were these fun, layered necklaces (left) and these seriously stunning teardrop pendants (right).         We hope you had fun...